About LOLA New York
LOLA New York is named in honor and loving memory after an abandoned, overgrown plot of land known as Lola Prentice Memorial Park. This specific park forever has a place in our heart because it is where a group of local latchkey kids not even in their teens lobbied with the town's mayor to allow them a place to skateboard without being harassed by law enforcement. This park was to be a place they could finally call their own.
Using stolen wood from construction sites of nearby houses, a home-made skate-park rose out of nowhere within a month. It was organized, run, and enforced by dozens of twelve, and thirteen year olds. The park became a legendary refuge and playground for unsupervised, uninhibited youths skateboarding and growing up in the 90's. Around 1998 it became too popular and boisterous and the police decided shut it down unannounced; destroyed the ramps, dumping gravel over the park, and building a police station on the grounds.
Years later, the original members of LOLA would regroup in New York City. Having travelled the world and seen the ups and downs life has to offer, the individuals of LOLA created a lifestyle brand internationally respected and sought for.
Through the designs, music, artwork, events & clothing, the values of Lola Prentice Memorial Park: loyalty, freedom, creativity, and camaraderie are able to live on and blossom.
